Knowledge is being created and shared at unprecedented rates
Social networking has become a sweeping societal and economic phenomenon. People are now sharing original content, joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences - at scale and without boundaries.
The views and activities of people are far more accessible
With the use of the social network, the interactions among people, leaders and brands are now out in the open for everyone to see, enabling businesses to gain greater visibility into the sentiments, activities and behaviors of large numbers of people.
Organizations are functioning with greater transparency
With the open nature of today's business environment, where 70% of employees are engaged in social activities both internally and externally, organizations are working differently. In addition, with nearly everyone on the front lines building new relationships, the flow of information has become more difficult to contain.
Four powerful forces are converging
- Social - unlocking new engines of innovation your people
- Mobile - knowing what value to put in people’s hands
- Cloud - the new way to drive growth and with less investment
- Big Data and Analytics - the new way to turn all of the forces at work into competitive advantage
IBM can help you:
IBM Social Business solutions and expertise help you engage people as unique individuals by putting them at the center to tap into the power of collective knowledge
IBM Social Business analytics and behavioral sciences allow you to to personalize interactions, build relationships, predict trends and innovate faster
IBM Social Business infrastructures help you create a trusted social approach that enables open and authentic engagement while protecting the enterprise